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AI Search (AEO & GEO)

Guides to answer engine optimization and generative engine optimization: how to get your business cited in ChatGPT, Perplexity, Gemini and Google AI Overviews.

How to rank in ChatGPT: a ChatGPT answer citing your business website
AI Search (AEO & GEO) · SEO

How to Rank in ChatGPT: 9 Steps to Get Your Business Cited

How ChatGPT search chooses sources, and the nine steps we use to get client pages cited, from robots.txt to brand mentions and monthly tracking.

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Generative engine optimization (GEO) explained: getting your site cited in AI answers
AI Search (AEO & GEO) · SEO

Generative Engine Optimization (GEO): The Complete Guide

What generative engine optimization (GEO) is, how AI engines pick sources, what the KDD 2024 GEO study found, and the six-step workflow we use to get pages cited.

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What is answer engine optimization? Escenders guide cover showing a site cited in an AI Overview
AI Search (AEO & GEO)

What Is Answer Engine Optimization (AEO)? The Practical Guide

Answer engine optimization (AEO) is how you get your content quoted by Google AI Overviews, ChatGPT, Perplexity and Gemini. How answer engines pick sources, AEO vs SEO vs GEO, and a 12-point checklist.

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