What generative engine optimization (GEO) is, how AI engines pick sources, what the KDD 2024 GEO study found, and the six-step workflow we use to get pages cited.
Answer engine optimization (AEO) is how you get your content quoted by Google AI Overviews, ChatGPT, Perplexity and Gemini. How answer engines pick sources, AEO vs SEO vs GEO, and a 12-point checklist.