escenders
Shoaib Anjum
Author

Shoaib Anjum

Founder, Escenders. Shoaib Anjum founded Escenders in 2021. He has written and planned content since 2017 for 50+ clients, and now leads the studio's SEO, content strategy and website work.

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Background

Writing for search since 2017.

Shoaib started as a freelance content writer and strategist in 2017 and has delivered projects for 50+ clients, from SaaS and ecommerce brands to clinics and local service businesses. In 2021 he founded Escenders to give small businesses the same website, SEO and content work big agencies sell, at prices they can afford.

He writes about what he tests on client sites: how Google and AI tools such as ChatGPT choose sources, how to plan content that ranks, and how to build websites that turn visits into enquiries. His personal portfolio and writing services are at shoaibanjum.com.

Content strategySEOAnswer engine optimizationGenerative engine optimizationCopywritingWeb design

Articles by Shoaib Anjum

How Much Does a Website Redesign Cost in 2026?

Real 2026 price ranges for a website redesign, what you are paying for, the hidden costs most quotes leave out, and how to redesign without losing Google rankings.

How to Rank in ChatGPT: 9 Steps to Get Your Business Cited

How ChatGPT search chooses sources, and the nine steps we use to get client pages cited, from robots.txt to brand mentions and monthly tracking.

Generative Engine Optimization (GEO): The Complete Guide

What generative engine optimization (GEO) is, how AI engines pick sources, what the KDD 2024 GEO study found, and the six-step workflow we use to get pages cited.

What Is Answer Engine Optimization (AEO)? The Practical Guide

Answer engine optimization (AEO) is how you get your content quoted by Google AI Overviews, ChatGPT, Perplexity and Gemini. How answer engines pick sources, AEO vs SEO vs GEO, and a 12-point checklist.

Work with Shoaib's team

Get a free website and SEO audit, with the three fixes that matter most, within two business days.

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